Apna Mart, a fast-growing grocery delivery startup, has raised $25 million in a mix of equity and debt funding. The round was led by Nandan Nilekani’s Fundamentum, with participation from Accel, Peak XV Partners, and Sparrow Capital.
With this fresh capital, Apna Mart aims to expand its reach across tier-II and tier-III cities, bridging the convenience gap for consumers in smaller towns that lack the rapid delivery services found in metros.
What Makes Apna Mart Unique?
Unlike mainstream grocery delivery platforms focused on urban customers, Apna Mart is tailored for semi-urban and rural markets. Key differentiators include:
✅ Hyperlocal Sourcing – Partnering with local suppliers and kirana stores to ensure fresh and affordable products.
✅ Affordable Pricing – Offering competitive rates and discounts suited for price-sensitive consumers.
✅ Fast Delivery in Smaller Cities – Optimizing logistics to bring metro-style convenience to underserved regions.
✅ Tech-Enabled Supply Chain – Leveraging AI and automation to improve efficiency and reduce costs.
How Will the $25M Fund Be Used?
With its new funding, Apna Mart plans to:
📌 Expand to More Tier-II and Tier-III Cities – Strengthening its presence across new towns and semi-urban areas.
📌 Enhance Logistics and Warehousing – Building a robust supply chain to ensure quick and reliable deliveries.
📌 Strengthen Technology & AI Capabilities – Improving inventory management, demand forecasting, and last-mile delivery optimization.
📌 Grow Its Customer Base – Investing in marketing and loyalty programs to drive adoption.
Why Are Investors Betting on Apna Mart?
India’s tier-II and tier-III cities are witnessing rapid digital adoption and rising consumer demand, yet grocery delivery services remain largely untapped in these regions. Apna Mart’s ability to address this gap with a scalable, tech-driven model makes it an attractive investment opportunity.
🔹 Fundamentum (Nandan Nilekani’s VC fund) focuses on scaling mid-stage startups with high growth potential.
🔹 Accel & Peak XV Partners have a strong track record of backing disruptive startups in India.
🔹 Sparrow Capital specializes in supporting high-growth consumer and retail-focused ventures.
The Future of Grocery Delivery in Small-Town India
Apna Mart’s latest funding round signals a shift in India’s e-commerce landscape, with investors betting big on smaller cities as the next frontier for online retail.
