Lehlah, a fast-growing influencer commerce startup, has raised Rs 12.5 crore in a funding round led by Nikhil Kamath’s Gruhas. The investment aims to scale Lehlah’s operations, enhance its technology, and further expand its influence in the rapidly growing influencer-driven e-commerce sector in India.
What is Lehlah?
Lehlah is an emerging startup that bridges the gap between content creators and commerce by enabling influencers to monetize their reach effectively. The platform allows influencers to create and manage their online stores, seamlessly integrating with brands and consumers to drive sales through social media engagement.
Key Highlights of the Funding Round
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Led by Gruhas, an investment firm co-founded by Zerodha’s Nikhil Kamath.
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Funds to be utilized for technology enhancements, influencer partnerships, and business expansion.
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Strengthens Lehlah’s position in India’s booming influencer commerce ecosystem.
Why Influencer Commerce is the Future
The rise of influencer-led shopping experiences is transforming traditional e-commerce models. Here’s why influencer commerce is gaining traction:
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Authenticity & Trust – Consumers trust influencers more than traditional advertisements.
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Seamless Shopping Experience – Influencer-led stores offer a direct purchase journey, reducing friction in buyer decisions.
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High Engagement & Conversion – Social commerce platforms experience better engagement rates compared to conventional e-commerce sites.
How Lehlah Plans to Use the Funds
With this fresh capital injection, Lehlah aims to:
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Enhance AI & Data Analytics – Improve influencer-brand matching and optimize product recommendations.
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Expand Influencer Network – Onboard more content creators to drive higher sales volumes.
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Strengthen Brand Collaborations – Build partnerships with direct-to-consumer (D2C) brands and global marketplaces.
A Word from the Investors
Nikhil Kamath, co-founder of Gruhas, highlighted the immense potential of influencer commerce in India. He emphasized how platforms like Lehlah can democratize e-commerce by leveraging social influence and AI-driven personalization.
What’s Next for Lehlah?
As the influencer economy continues to grow, Lehlah is well-positioned to become a leading player in India’s influencer-driven commerce space. With a focus on technology, scalability, and strategic partnerships, the startup aims to redefine the shopping experience for millions of consumers.
