In a strategic move to broaden its market reach, plant-based dairy brand Haribol has partnered with Kiko Live, a leading hyperlocal commerce platform, to leverage the Open Network for Digital Commerce (ONDC). This collaboration will enhance the availability of Haribol’s plant-based dairy products across India, making sustainable and ethical alternatives more accessible to consumers.
Why This Partnership Matters
As the demand for plant-based and vegan alternatives continues to grow in India, Haribol’s partnership with Kiko Live is set to:
Boost Online & Hyperlocal Presence – By integrating with Kiko Live, Haribol can tap into hyperlocal deliveries and real-time consumer engagement.
Leverage ONDC for Wider Reach – ONDC provides an open digital network, enabling businesses to compete fairly with larger e-commerce players.
Promote Sustainable Living – With more consumers seeking dairy-free and ethical food choices, this partnership ensures wider accessibility to plant-based alternatives.
How ONDC is Transforming E-Commerce
The Open Network for Digital Commerce (ONDC) is India’s government-backed initiative that aims to:
Break E-Commerce Monopolies – Creating a level playing field for small and mid-sized businesses.
Enable Seamless Digital Commerce – ONDC allows sellers to connect with multiple buyers through a single integration.
Increase Consumer Choices – With an open digital network, customers can access more brands without being restricted to a few platforms.
Haribol’s decision to expand via ONDC is a forward-thinking approach that ensures greater consumer access and supports India’s vision of a decentralized digital commerce ecosystem.
Haribol’s Commitment to Plant-Based Innovation
Haribol is dedicated to creating high-quality plant-based dairy alternatives, including:
Dairy-Free Milks – Almond, soy, and oat-based milk alternatives.
Vegan Butter & Ghee – Ethical and sustainable replacements for traditional dairy.
Plant-Based Cheese & Yogurt – Perfect for health-conscious and lactose-intolerant consumers.
With growing awareness about sustainability, climate change, and cruelty-free living, Haribol is well-positioned to lead India’s plant-based food revolution.
Final Thoughts
Haribol’s partnership with Kiko Live and ONDC marks a significant step toward mainstreaming plant-based dairy in India. As consumer preferences shift towards healthier and ethical choices, this collaboration ensures that sustainable food options reach more households efficiently.
