Growth & Optimization

A/B testing (or split testing) is a method of comparing two versions of a webpage or app against eac...

Product analytics is the process of collecting, analyzing, and reporting on data about how users int...

Growth hacking is a process of rapid experimentation across marketing, product, and sales to identif...

User retention (keeping users coming back) and engagement (how actively they use your product) are t...

Feature adoption is the process of getting users to use a new or existing feature. Shipping a featur...