Research & Discovery

A Customer Journey Map is a visualization of the process a person goes through to accomplish a goal ...

User interviews are a foundational qualitative research method where a researcher asks a user questi...

Market research is the process of gathering information about your target market, competitors, and i...

A competitive analysis is the process of identifying your competitors and evaluating their strategie...

Jobs-to-be-Done (JTBD) is a framework that helps you understand customer motivation. The core idea i...