Amplitude
Analytics
Product analytics to help you build better products. Understand user behavior, ship the right features, and drive business outcomes.
What is Amplitude?
Amplitude is a powerful product analytics platform that provides deep insights into user behavior through event-based tracking, funnel analysis, and retention cohorts.
How it Helps Product Development
It helps teams understand how users are interacting with the product, where they are dropping off, and which features are most engaging.
Why Product Managers Should Use It
For PMs, Amplitude is essential for making data-informed decisions. It allows you to measure the impact of feature launches, A/B test results, and monitor the overall health of the product through key metrics.
Example Use Cases
- Analyzing a conversion funnel to see where users drop off.
- Creating retention cohort charts to measure how sticky the product is.
- Measuring the adoption rate of a newly launched feature.
- Segmenting users based on their behavior to understand power users.