FullStory
Analytics
The Digital Experience Intelligence platform. Discover, validate, and act on user experience issues.
What is FullStory?
FullStory is a Digital Experience Intelligence (DXI) platform that combines quantitative analytics with qualitative session replay and frustration signals.
How it Helps Product Development
It allows teams to replay user sessions pixel-perfectly, see exactly what the user saw, and identify moments of frustration like "rage clicks" or errors, which helps in debugging and improving usability.
Why Product Managers Should Use It
FullStory is a PM's empathy machine. When a user reports a bug or complains about the UX, you can watch their exact session to see the problem firsthand, leading to faster problem diagnosis and better solutions.
Example Use Cases
- Watching a user's session to reproduce a reported bug.
- Identifying the most frustrating parts of your app with "rage click" analysis.
- Building funnels to see where users drop off and then watching their sessions.
- Sharing a video of a user struggling with a feature with your engineering team.