The industry standard for web analytics. Measure your advertising ROI and track your site, app, and social media performance.
Google Analytics is a web analytics service that tracks and reports website traffic. It is the most widely used web analytics service on the internet.
It provides essential data on user acquisition channels, showing where users are coming from (e.g., organic search, paid ads, social media) and how they behave on marketing pages.
While less focused on in-product behavior than Amplitude or Mixpanel, GA is critical for PMs to understand the top of the funnel. It helps in analyzing marketing effectiveness and user demographics.