Google Analytics
Analytics
The industry standard for web analytics. Measure your advertising ROI and track your site, app, and social media performance.
What is Google Analytics?
Google Analytics is a web analytics service that tracks and reports website traffic. It is the most widely used web analytics service on the internet.
How it Helps Product Development
It provides essential data on user acquisition channels, showing where users are coming from (e.g., organic search, paid ads, social media) and how they behave on marketing pages.
Why Product Managers Should Use It
While less focused on in-product behavior than Amplitude or Mixpanel, GA is critical for PMs to understand the top of the funnel. It helps in analyzing marketing effectiveness and user demographics.
Example Use Cases
- Tracking which marketing channels drive the most sign-ups.
- Analyzing the conversion rate of a landing page.
- Understanding the geographic and demographic makeup of your visitors.
- Measuring bounce rate and time on page for blog content.