Hotjar
Growth
Understand how users behave on your site, what they need, and how they feel, fast. Combines analytics with user feedback.
What is Hotjar?
Hotjar is a product experience insights tool that provides qualitative data through heatmaps, session recordings, and on-site feedback widgets and surveys.
How it Helps Product Development
It helps teams visualize user behavior. Heatmaps show where users click and scroll, while session recordings let you watch a user's entire session as if you were looking over their shoulder.
Why Product Managers Should Use It
Hotjar provides the "why" behind the quantitative "what" from tools like Google Analytics. PMs can use it to identify usability issues, understand why users are abandoning a funnel, and get quick feedback on new designs.
Example Use Cases
- Watching session recordings of users who failed to check out to find the bug.
- Using a heatmap to see if users are clicking on a non-clickable element.
- Placing a feedback poll on a new feature to get instant reactions.
- Running an on-page survey to ask users why they are exiting.