Mailchimp
Growth
The all-in-one marketing platform for small businesses. Build your audience, send emails, and automate your marketing.
What is Mailchimp?
Mailchimp is a leading email marketing and automation platform. It allows businesses to design, send, and track email campaigns to their audience.
How it Helps Product Development
It enables teams to communicate with users outside of the product, which is crucial for re-engagement, announcements, and driving users back to the app.
Why Product Managers Should Use It
PMs can use Mailchimp to build a user newsletter, announce major product launches, and create automated email drip campaigns to nurture new leads or re-engage inactive users.
Example Use Cases
- Sending a monthly product update newsletter.
- Creating an automated welcome email series for new users.
- Announcing a major product launch to your entire user base.
- A/B testing different subject lines for an email campaign.