Mailchimp

Mailchimp is a leading email marketing and automation platform. It allows businesses to design, send, and track email campaigns to their audience.

It enables teams to communicate with users outside of the product, which is crucial for re-engagement, announcements, and driving users back to the app.

PMs can use Mailchimp to build a user newsletter, announce major product launches, and create automated email drip campaigns to nurture new leads or re-engage inactive users.

• Sending a monthly product update newsletter.
• Creating an automated welcome email series for new users.
• Announcing a major product launch to your entire user base.
• A/B testing different subject lines for an email campaign.