Mixpanel
Analytics
Powerful, self-serve product analytics to help you convert, engage, and retain more users.
What is Mixpanel?
Mixpanel is a product analytics platform focused on event-based tracking, allowing teams to analyze user actions in real-time to understand how and why they engage with a product.
How it Helps Product Development
It helps teams move beyond page views to understand the complete user journey, identify friction points in funnels, and discover which features drive retention.
Why Product Managers Should Use It
Mixpanel empowers PMs to answer complex behavioral questions without needing to write SQL. It's invaluable for measuring feature adoption, A/B test results, and user engagement over time.
Example Use Cases
- Building a funnel to analyze the user onboarding flow.
- Identifying the common actions of users who retain vs. users who churn.
- Measuring the impact of a new feature on long-term user engagement.
- Creating dashboards to monitor key product metrics (KPIs).