Segment
Analytics
The Customer Data Platform (CDP). Collect, clean, and control your customer data with a single API.
What is Segment?
Segment is a Customer Data Platform (CDP). It acts as a central hub for your customer data. You collect data once with Segment's API, and then you can send it to hundreds of other tools (like analytics, marketing, and data warehousing tools).
How it Helps Product Development
It dramatically simplifies the implementation of analytics. Instead of installing 10 different tracking snippets, developers install one, which makes the data cleaner and easier to manage.
Why Product Managers Should Use It
Segment gives PMs the flexibility to try new analytics or marketing tools without requiring new engineering work. It ensures data consistency across all the tools in your stack.
Example Use Cases
- Collecting user data once and sending it to Google Analytics, Amplitude, and Intercom simultaneously.
- Trying a new analytics tool without writing new tracking code.
- Creating a unified view of the customer journey across multiple touchpoints.
- Enforcing a consistent data tracking plan across web and mobile apps.