Tableau
Analytics
The leading visual analytics platform for business intelligence. See and understand your data.
What is Tableau?
Tableau is a powerful data visualization and Business Intelligence (BI) tool. It allows users to connect to various data sources and create interactive, shareable dashboards.
How it Helps Product Development
It enables teams to blend product data with other business data (e.g., sales, finance, support) to create a holistic view of business performance.
Why Product Managers Should Use It
Tableau empowers PMs to conduct deep, exploratory analysis and create sophisticated dashboards for monitoring product health and communicating results to leadership. It's a step up from standard product analytics for complex data questions.
Example Use Cases
- Building a comprehensive product KPI dashboard for the executive team.
- Analyzing the impact of product usage on customer lifetime value (LTV).
- Joining product data with sales data to understand which features drive enterprise deals.
- Creating interactive dashboards that allow stakeholders to explore the data themselves.