Customer Acquisition Cost (CAC) Calculator

Quickly calculate the average cost to acquire a new customer.

Enter Acquisition Data

Use data from a specific time period (e.g., last quarter) for an accurate calculation.

Total Marketing & Sales Costs ($)

Include all costs for the given period (e.g., ad spend, salaries, tool subscriptions).

New Customers Acquired

The total number of new customers acquired in the same period.