Customer Lifetime Value (LTV) Calculator

Estimate the total revenue a business can reasonably expect from a single customer account.

Enter Customer Data
Use averages from your existing customer data for this calculation.

Total revenue divided by the number of orders over a period. For subscriptions, this could be the average monthly or annual fee.

How many times a customer makes a purchase in a given period (e.g., a year).

The average number of years someone remains a paying customer.