Competitor Analysis Template

A competitor analysis is a foundational activity for any product manager. It involves systematically identifying and evaluating your competitors to understand their strengths and weaknesses in relation to your own product. This process is crucial for defining your market position, identifying opportunities, and making strategic decisions. This Competitor Analysis Template provides a dynamic matrix to help you organize your research. You can add competitors, define the criteria you want to compare (like features, pricing, or target audience), and fill in the details. This structured approach helps you move from raw data to actionable insights, ensuring your product strategy is informed by a deep understanding of the competitive landscape.

1. Add Competitors: Use the "Add Competitors" input field to add the names of the companies you want to analyze. These will become the columns of your matrix. You can add your own product as the first column to compare against.
2. Add Criteria: Use the "Add Features/Criteria" input field to define the rows of your matrix. These are the attributes you want to compare, such as "Pricing Model," "Key Feature X," or "Customer Support."
3. Fill in the Matrix: Click into any cell in the table to add your notes. This is where you document your findings for each competitor against each criterion.
4. Manage Your Matrix: You can remove competitors or criteria at any time using the small trash can icon next to their names.
5. Download Your Analysis: Once you are done, click the "Download as CSV" button to export your entire matrix for sharing or further analysis in a spreadsheet tool.

• Structured and Organized: Provides a clean, matrix format to organize what can often be messy and unstructured research data.
• Facilitates Comparison: The side-by-side layout makes it easy to spot patterns, strengths, and weaknesses across multiple competitors at a glance.
• Flexible and Customizable: Allows you to define the competitors and criteria that are most relevant to your specific market and product.
• Actionable Output: The downloadable CSV makes it easy to share your findings with stakeholders and integrate the analysis into your strategic planning documents.