Customer Journey Map Builder

A customer journey map is a visual representation of the experience a customer has with your product or company. It's a powerful tool for building empathy and seeing your product through your users' eyes. This Customer Journey Map Builder helps you chart out the key stages of this journey, from initial awareness to long-term loyalty. For each stage, you can document the user's actions, their thoughts and feelings, and the opportunities for your team to improve the experience. By laying out the journey in this structured way, you can pinpoint moments of friction, identify gaps in the experience, and discover opportunities for delight that might otherwise be missed. It is an essential tool for any product manager aiming to build a truly user-centric product.

1. Understand the Default Stages: The tool starts with five common stages: Awareness, Consideration, Purchase, Service, and Loyalty. You can edit the title of any stage by clicking on it.
2. Flesh out Each Stage: For each stage, fill in the text boxes to describe the user's experience.
   • User Actions: What is the user doing at this stage?
   • Thoughts: What questions or assumptions are in their mind?
   • Feelings: What is their emotional state? (e.g., Curious, Anxious, Delighted)
   • Opportunities: How can your product or company improve the experience at this stage?
3. Add or Remove Stages: Use the "Add Stage" button to add new phases to your journey. Use the trash icon on any stage to remove it.
4. Scroll and Review: Use the horizontal scrollbar to view the entire journey from start to finish. This helps you and your team see the holistic user experience.

• Builds Empathy: Forces the team to think from the customer's perspective, fostering a deeper understanding of their needs and feelings.
• Identifies Pain Points: Clearly highlights areas of the user experience that are confusing, frustrating, or broken.
• Uncovers Opportunities: Reveals moments where a small change could create a significantly better experience or where a new feature could add immense value.
• Creates Cross-Functional Alignment: Provides a shared artifact that helps align marketing, sales, product, and support teams around a single view of the customer experience.